A rebrand for QSI focused on evolving the identity from a dark, tech-centric aesthetic to a vibrant, human-centered visual system. The new brand brings clarity and energy to the emergent science of protein sequencing through bright, modern color, refined typography, and a more accessible design language. By highlighting the people behind the science and the real-world impact of innovation, the identity positions QSI as a pioneering leader in next-generation proteomics and supports its growth as a market-defining company.